Client Challenge
A newly appointed Chief Commercial Officer (CCO) was overwhelmed. In a role where every decision mattered, he struggled to choose what to focus on. There was no roadmap or predecessor to model his choices after.
His challenge wasn’t just about managing hours—it was about mastering priorities and learning to say no when needed.
He needed to establish a clear roadmap, sharpen his focus, and align his team.
Mukala Approach
We focused on clarity and tough decision-making. In our weekly sessions, the CCO redefined his role by identifying the initiatives that truly moved the needle.
He created a scorecard centered on high-impact priorities. By auditing his daily choices, he learned to delegate what didn’t serve his core mission.
This process of filtering and focusing was then shared with his team. Soon, his direct reports began making decisions that echoed this clarity, aligning everyone around what mattered most.

Outcomes
Sharper Focus: The CCO and his team homed in on the right priorities, leaving behind the noise of less impactful tasks.
Decisive Leadership: By learning to say no, the team redirected energy towards initiatives that drove growth and success.
Empowered Teams: Clear boundaries and delegation empowered everyone to make meaningful, strategic decisions.
“Pat telling me I wasn’t committing to my priorities was the perfect call. It wasn’t just about managing time—it was about assigning more value to my choices. I shared this with my EA and direct reports so we all started thinking the same way. I feel real progress, and I appreciate being pushed to focus on what truly matters.” – CCO